"This is SF" is the Bay Area's newest lifestyle television show now airing on CBS and major local networks. The program features the hottest local businesses, restaurants, trends, products, and weekend getaways. Each episode offers an inside look into the fast-paced and ever-changing landscape of Northern California, with an emphasis on what's trending in the area's lifestyle leader, San Francisco. "This is SF" is a part of Circle 8 Production's "This Is" series, spanning multiple cities nationwide.